New program Daytona Xtreme is bringing their spirit to the sand.

How to add a new curriculum to benefit your gym

How attending and hosting community events can promote your cheer gym.

Surviving the ups, downs and dissolution of cheer partnerships

After one year in operation, Pro Athletics has proven it’s on the fast track to cheer stardom.

SubZero All Stars in Buffalo, NY, share how they turned a tragic event into an opportunity to help others.

Adding an all-star dance team to your gym can make your business grow and take you to the top.

Part IV in our series about using your skills and resources to generate non-cheer profit

Safety practices, scholarship opportunities and more.

A gym owner and businesswoman shares an important philosophy imparted to her during business school that relates to the all-star industry.

Incorporate technology into your time-management strategy to save even more time.

Stop this parent from giving cheer a bum rap.

A coach shares what she’s learned about ACL injuries in this two-part series.

A distraction and a nuisance—stop the side conversations among your athletes.

Industry leaders weigh in on our question of the month.

Choreographer and coach Jamie Parrish talks candidly about his Georgia All-Stars’ comeback, the trend he would most like to see catch on this season and what he doesn’t miss about owning a gym.

How to cushion the blow before and after a disappointing performance.

Looking to restore spirit and sportsmanship at your gym? Start with these ideas on instilling strong values in your athletes and parents.